Evaluating websites is a big part of my job. I like helping folks solve problems and identify stop-points that are getting in the way of their success. These days, more than half of the sites I review are eCommerce websites. And that's no accident. With the push toward entrepreneurship sweeping the internet, many folks are trying their hand at selling products and services online. Never in the history of mankind has it ever been easier to set up shop.
But competition is fierce for both attention and revenue. And there are a lot of things to remember and a lot of things that can go wrong. But over the last year I've discovered the 5 most common errors or misses that eCommerce sites do. In fact, they are so common that I've built them into my standard report templates to save time. But even though they are super-common and based on known best practices, even experienced internet pros miss one or two sometimes.
In this presentation, I'll show real-world examples, explain why they're important, and discuss how to fix them.